This compare numbers of units sold in a period is always interesting, but complicated, as there are firms like Apple who tell us the number of phones that have been sold in the quarter, and others, like Samsung, is play with the data that drives analysts and market studies. If we ignore to Strategy Analytics, Apple has won this item.
The guys from Cupertino have sold in the last period of the year about 800,000 more phones that Samsung, and although it may seem like a small amount to the millonada of devices sold, is a very significant figure. Important as what Apple sells are products with a much higher price, while Samsung will have all kinds of smart phones.
Almost what we could give as a technical draw, the Note 7 had opted towards the side of Samsung
Apple has come to this privileged situation, with a few accounts very beautiful, you will have to thank the new iPhone 7, that have worked really well in the market, despite its moderate annual renewal.
On the opposite side of the ring we have the bump tremendous Note 7, that little bit that would have worked in sales he had eaten and passed this small difference in favor of Apple. If we add the four millions of Note 7, which were distributed initially, these accounts would be clearly different.
Galaxy S8 desempatará
Entering in details, we have to know that the iPhone has been extended by 78,3 million units in the last quarter, a barbarity which allows you to get a market share of 17.8%. The 77.5 million for Samsung, according to Strategy Analytics, give it a market share of 17.7%.
brands have to have ideal products to India, Africa and China if they want to continue to grow
The figures seen in the full year yes give him a position more real to the Korean giant, with a cumulative sales of 309,4 million phones, by the 215,4 that records the signature of the apple. A total 438,7 million phones were sold in the last quarter of the year, this is a 9% increase over the previous year. The accumulated of 2016 speaks of 1,500 million new phones in the planet, which is 3% more than in 2015.
I say again, the figures are 'fun' to compare, but the reality is that because I would like Samsung to have the profit margin, and income, for each phone that Apple sells. A large part of the sales of the koreans come of phones affordable to launch in markets such as India, Africa, or Latin america: according to Strategy Analytics, one of four models, Samsung are very low cost.
The chinese brands continue to cut back
chinese firms are out there lurking, it is a reality that names such as Huawei and the group behind Oppo (Vivo and OnePlus are within) are growing significantly, although still far from the two major contenders. A little further back, and although it’s not in the list, it would be Xiaomi.
This is the first time that a chinese brand – Huawei – comes to more than 10% in market share, and the trend is to continue to grow. The iPhone is a symbol of representation is prized in China, but the reality is that it is very expensive compared with a Live or a Huawei.
The Wall Street Journal, with data from IDC, leaves us quite clear, the movement of chinese firms, ahead of Apple, where is Samsung?
More information | Strategy Analytics
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