Bad results require Samsung to launch forward … – LaTercera (Record)

The South Korean company Samsung has had a decline in sales of 4% compared to the second quarter of 2014, which has prompted the company to start making drastic changes over the next releases of its most important cell. One of the main problems the company has been the Galaxy S6 model, which has failed to take off and their numbers are down compared to S5.

For this reason, and according to reports the Wall Street Journal, the company was thinking of advancing the launch of its new model Galaxy Note for August, unlike previous years when it was in September.

With the strategy, the company seeks to anticipate Apple, who will present its new model in the middle of next month.

The iPhone appears as the main giant overcome by Samsung, because with its latest model, the company has achieved far exceed sales to the Asian company. The success of Apple is that the Galaxy S6 has no major differences from 6.Además iPhone, the Apple phone was launched in October, four months before the Samsung phone.

Too much expectation

However, total sales of Samsung phones are still higher compared to iPhones 6 and Plus. Mainly because the Korean company opens a lot of models a year.

Despite this supremacy in sales, the wide variety of models on the market would be the big problem with Samsung to impose their high-end phones (Galaxy 6 Note and Edge).

Another of the difficulties encountered by Samsung with its new models, is the shortage of Galaxy S6 Edge, cell that has been highly requested by users. The great demand for this mobile phone users that is not available, has caused many opt for iPhones.

To this is added, that the market for Android mobile operating system of these smartphones, is saturated by the large number of launches, which has caused the Galaxy S6 achieved not stand out among users. This unlike Apple which has its own system, and thus, people seek distance of the operating system Google.

The strategy to overtake Apple in its release, is a smart move to dominate the market for high-end cell move, but it remains unclear if the South Korean company will make this decision, as this would mean let buyers quickly outdated Galaxy Note 4.