Meet the unprecedented maneuvers Bob Burnquist and Gabriel Measure … – WebAdictos

Samsung challenged two of the best athletes in the world to create an unprecedented maneuver in their sports. Gabriel Medina surfer and skateboarder Bob Burnquist, known for their extreme maneuvers, totally unusual, who starred in the new advertising campaign of Samsung GALAXY Note 4.

Just as the Galaxy Note, both athletes are at the forefront of its field of action and stand out consistently on the world stage by creating new movements in their sports. The campaign, entitled “The Next Big Move”, consists of a challenge between two of the biggest extreme sports people who actually use the features of the new Galaxy Note 4 in their creative processes to compose a totally new maneuver.

During the campaign, conceived and produced exclusively for Samsung markets in Latin America – over 16 countries (Brazil, Mexico, Colombia, Argentina, Chile, Peru, Honduras, Guatemala, El Salvador, Nicaragua, Dominican Republic, Panama. , Venezuela, Ecuador, Paraguay, Uruguay) – Medina create a skate maneuver Bob try to do it, while the Skatista will do the same to Medina with his board. The videos show the challenge of both athletes in the attempt to innovate in their sports.

In this way, shows that Samsung GALAXY Note 4 offers users edge features that enable them to excel and innovate. The campaign ‘The Next Big Move’ represents the innovative spirit of Samsung. It is also about the relationship of the brand with extreme sports. “Just as Gabriel Medina and Bob Burnquist, who are leading athletes in their sports, always innovating with previously unheard maneuvers in Samsung also questioned permanently the status quo. We seek tirelessly excel, break paradigms and present ever seen results, “explains Guilherme Miguel, Marketing Manager Area Mobile Devices Samsung for Latin America.

Latin America was chosen by Samsung for this campaign to be an emerging market of smartphones. According to a recent study by eMarketer, nearly 439 million residents in the region, over 72% of the population will have at least one mobile device in 2014. Of these, one third of all mobile owners in the region almost 33.4% have a smartphone until the end of 2014. The number of people with smartphones, in turn, should grow 28.3%.

“Latin America is an excellent global market for Samsung and one that drives the growth of our business-key regions,” said Guilherme Miguel.

In addition to the Latin American market, Samsung also committed to extreme sports. Recently, the brand signed a contract with the surfer Gabriel Medina, originally scheduled until December 2015. Samsung also has a global partnership with the Association of Surfing Professionals (ASP), the largest organization of professional surfing world. The brand is also sponsoring masters world championship surfing, WTC.