five months after the start of the debacle of the Galaxy Note 7, Samsung formally communicated the causes that led to overheating and explosions of some units of your tabléfono.
through a press conference on Monday, January 23rd at 10 a.m. time for South Korea, homeland of Samsung (that is, 5 p. m. on the Sunday the 22nd, Pacific time), Samsung said that, in effect, the battery was the cause of all the various drives Note 7 exploit — even if the thing is not so simple.
The reason behind the explosions
During the press conference, Samsung said that the reason behind the problems of Note 7 were two different defects in the batteries used in the phone, both in the first units before their removal from the market, as also in the second wave of units that were delivered as replacements.
The first battery, manufactured by the company itself, suffered from a design problem, as explained by Samsung. The external casing of the battery was very small for the components in the interior, which caused a short circuit that caused the explosion.
The second battery, that came from an external manufacturer, and not Samsung, not had the same design problem. In the case of this battery, due to the rush to manufacture a sufficient amount of batteries as fast as possible to deliver the replacement units, the manufacturer missed a defect in manufacturing and that created the same problem of the first battery.
last week, the newspaper The Wall Street Journal reported exactly these problems prior to the report of this Sunday’s Samsung.
The explanation of Samsung puts an end to the ordeal that the Note 7 generated for the south Korean company and world’s number one manufacturer of smart phones globally. The problem of Note 7 began at the end of August and beginning of September, when several units of the phone erupted after becoming overheated, which caused a first withdrawal from the market. Subsequently, the replacement units presented a similar problem, which led to all of the units sold and distributed in all over the world were taken off the market, in addition to the banning of these phones in both domestic and international flights. The economic blow to the company is estimated at billions of dollars.
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Within the laboratory where Samsung has put the Galaxy Note 7 [photos]
The rebirth of Samsung
Now that the battery problem were found and published, Samsung must face a problem equal or larger: to regain the confidence of consumers, both those who were affected by the return of Note 7, as for consumers faithful to the company who saw his trust in her falter.
“it Was a crisis very painful for me,” said D. J. Koh, the executive at the front of the area of mobile devices at Samsung, in an interview with CNET prior to the announcement of the Sunday. Koh said that this has been your worst moment on Samsung during his 33 years at the company.
the positive side of The event, was that the problem did not affect the line Galaxy S, the most successful of Samsung and until now has been the home of its flagship phone. However, the Note 7 is very important for the company because, usually, the phone is presented in the second half of the year — between August and September — to wage a battle for the attention of consumers waiting for a new iPhone, which is also advertised on those dates.
analysts estimate that the entire debacle — since the launch, the collection of units, manufacture of new batteries, and research– will have a cost of around US$ 5,000 million to the company. Samsung carried out this research with co UL, Exponent and TUV Rheinland, three firms, quality testing, in a laboratory created explicitly to recreate the scenario under which the battery overheats and explodes.
Samsung said that 96 percent of the units Note 7 have already been returned to the company.
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