Samsung has kept a low profile during christmas time.
And with good reason. You also would head down and if the year had finished so bad for you as over for Samsung.
The Galaxy Note 7, one of their phones of high-profile, he broke out literally in the face, suffering multiple recalls and massive bans airlines only to end up fading away with one last “update mortal” which essentially became bricks the units that were still floating around. Then came the mass withdrawal of a clothes washing machine faulty, putting in question the security of their entire line of products.
it Is a stunning downfall for a company that was doing so well after the release of the critically acclaimed Galaxy S7 and S7 the Edge. The Note 7 that you got your own to test positive, they would capitalize on that good streak, and put Apple on the defensive.
Samsung is counting the seconds to go until 2017. But the first week of the new year will bring us the technology trade show held in Las Vegas, CES, which marks the first public event for the titan which electronic since the disaster of the Note 7. Under the bright lights of the massive exposure of devices, the company normally focuses on tvs, appliances, and other large electronics, but the failure of your phone will almost certainly become the white elephant in the room.
“Even if I didn’t say anything, on any flight that most people take to Las Vegas, it will remind them about this problem with their hardware,” said the analyst of Reticle Research, Ross Rubin. “It will be fresh in the minds of the people.”
Want answers
The main task of Samsung in 2017 will be to earn back the trust of consumers. If one of your most important devices had problems fatal, what suggests that the rest of the products it manufactures?
the first point on the agenda of Samsung is to find out what happened, and communicate openly to their consumers. At the beginning linked to the overheating of the Note 7 to a fault in the battery, but the second mass withdrawal showed something else.
Samsung has said that it is working with an independent researcher to find out what caused the heating issues of the phone. For the moment, still without knowing it.
do you Know what would be a perfect place to clear it all up? CES, the technology trade show of the largest consumer on the planet.
“Samsung has to give you the peace of mind to their consumers to know what happened… and that you are taking steps to fix it,” said Avi Greengart, analyst at Current Analysis. “Until now, we have not received that message by them.”
The company, since then, perhaps, choose to ignore the issue completely and focus on their new products. But that would be a mistake, especially if you have not said anything in the days leading up to the fair on the cause of the problems of the Note.
Samsung said in a statement:
“We are working to identify and fix what went wrong as soon as possible, and as part of the research we are reviewing every step of our processes of engineering, manufacturing and quality control, in partnership with independent experts. This research has been thorough and will take time. We take very seriously our responsibility to understand the main problem and once the analysis is complete, communicate what we have found so quick, definitive, and transparent”.
Overcome
A survey of consumers, Reuters suggests that the reputation of Samsung will be well rid of the debacle of the Note 7. In addition to the “majority” of the 93 percent of us users of the Note 7 that returned the device opted to exchange it for another model of Samsung phone, the company said last month.
But MAi’s Research and Luminous, a company analysis based on artificial intelligence that emerged from the Media Lab of MIT, found in a survey provided to CNET exclusively that while the level of sympathy towards the Samsung brand in general declined only slightly from February to October of 2016 (from 78 percent to 74 percent), the intentions of the consumer to buy a device fell “at a level statistically significant in every line of Samsung products, with the exception of their exercise bands”. In the case of the phones, only 59 percent of the people surveyed would buy a device in the next six months, a difference of 68 percent in February.
Creative Strategies said in October that more than one-fourth the owners of Android in the united States have a more negative Samsung after the issues with the Note 7. The current owners of Samsung devices have not changed much in opinion, but among the people who still do not have a Samsung device, the percentage “is much higher”, according to the research firm.
Note 7 experienced problems that caused some devices are going to burst.
Photo of Crushader/RedditGiven how competitive is the market for phones of high range, Samsung will need to steal a consumer to other sellers of devices. However, the data suggest that you might be having trouble making this happen.
The company said in a press release that “through this difficult process, we have listened to our customers, learned and worked to renew their trust and faith in our brand and our products, and will continue to do so. That is our main priority”.
For that Samsung really beat this stage, you will need to impress the people with its next flagship phone, and in general to improve their strategy in upcoming devices. Many analysts believed that he had found the winning formula with the Note 7 — sophisticated design, water resistance, and new features like the iris scanner. Now Samsung needs to capitalize on that with the Galaxy S8, but leaving behind the explosive compound.
you Need to have a better voice controls and a virtual assistant, something that could gain from the recent acquisition of the startup of artificial intelligence Viv Labs.
Even more than a particular phone, Samsung needs to review its whole range of appliances and find opportunities in order to attract buyers. Has been a leader in virtual reality through its partnership with Oculus to Facebook, and this could be the time to improve their glasses of RV and decide what to do in the field of augmented reality. (Just think of the popularity of Pokémon Go, a game of augmented reality places a digital world over the real world).
And Samsung need to make their devices work together, something that seems to be a perennial problem for the company. Owns all the pieces of the puzzle: tvs, appliances, mobile devices. Now you only need to put them all together.
The first example of that could arrive in early January at CES.
CNET in Spanish will be in Las Vegas in January 2017, to bring you all the details on the giant technology trade show CES.
Read here all our coverage of the technology fair CES 2017 in Las Vegas.
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