Samsung announced the worldwide recall of its cellular Note 7 on September 2. 
in the history of recalls of products on the world market are some notable moments, including the 11 million cars that Volkswagon retired in 2015 to arreglarles the software did not record the emission of pollutants properly.
However, the removal of 2.5 million units of the Samsung Note 7 this Friday, a million already in the hands of consumers, failures with its battery will be remembered for being the largest for a cell . Furthermore, took place just weeks after its launch and a few days before the presentation of the iPhone 7, the new cell archrival.
“Samsung is taking a proactive approach to meet customer needs all the related Note 7 “said Tim Baxter, president of Samsung Electronics America, said in a statement. “We are encouraging customers to change their Note 7 taking advantage of our exchange program product. The safety and satisfaction of our customers is the highest priority Samsung”.
The exchange program it note 7 announced a few hours after Samsung announced the removal of cell that had received very good reviews from many media (including CNET and CNET in Spanish). However, the battery of about 35 units overheated when loaded to explode so the company decided to suspend sales of cellular and reimburse consumers or exchange units purchased.
The withdrawal battery overheating is not a new event. The largest battery recall a cell occurred in 2007 and affected 46 million batteries in Nokia devices. The title as the first case announced by the Commission on Consumer Protection US It occurred in 2004 with the Kyocera brand cell. The manufacturer only had to replace 40,000 units.
However, the worldwide recall of Note 7 unleashes the question of how it will affect their sales once again start Samsung distribution device.
“They have to deal with this quickly before consumers begin to associate the Samsung brand with exploding batteries,” said Bryan Ma, an analyst at IDC, the Financial Times .
the launch of the exchange program the same day and coordination with telephone to arrange refunds or relevant exchanges is something that can help the image of Samsung. But it will not be easy. In addition to dealing with the cost of removal of the cellular market, Samsung will need to refill retail stores in Note 7 without failure.
According to the company, the sale of Note 7 new start in two weeks, Reuters reported.
Credit Suisse says the withdrawal and delays for sending the new units could Samsung cost up to $ 1.3400 million in revenue, according to several media reported.
However, the fact that Samsung chose to solve the problem immediately regardless of costs shows the importance it places on its reputation -. and its important line of Galaxy devices, as told Bloomberg analyst Kang Ho Park of Daishin Securities Co
the result of these efforts will be in a few months, when Samsung released its next fiscal results. the third quarter of 2016 in October and the fourth quarter in mid January 2017
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