The Samsung Galaxy Note 7 has gone on to a better life. is the big bet of The Korean company for the second half of the year has turned to ashes after the multiple incidents reported by users all over the world.
What happened with the Samsung Galaxy Note 7, inevitably, will have an impact on the financial results of Samsung and the brand image of the company. In fact, Samsung Electronics has already announced a negative impact of 3,000 million dollars (approximately) in the accounts of the Q4 2016 and Q1 2017 after discontinue the line Note 7 to the global level.
What was not so clear, it was the impact that it will have the decision of Samsung in the accounts of two of its chief rivals: Apple and Huawei. Both companies, before the removal of the Note 7 of the shops, will take hold of the greater part of the vacuum left by the Note 7, as noted by Ming-Chi Kuo, analyst of KGI Securities.
The sales forecasts of the Galaxy Note 7 ranged between 12 million and 14 million before the end of 2016. The most pivotarán towards the Apple solutions, and Huawei
The forecasts of sales of the Samsung Galaxy Note 7 ranged between 12 million and 14 million units before the end of 2016. Of that group of users, the analyst Kuo estimated that between 5 and 7 million would migrate to the new model Plus Apple, the iPhone 7 Plus.
The analyst also expect a large impact on the figures of Huawei, a company that would migrate a large percentage of the potential users of the Note 7, particularly in Europe and Asia, where their presence has increased considerably over the last few months.
In Spain, the fading of the Galaxy Note 7 and the arrival of Matt 9 could result in the transfer to Huawei in the first place in terms of market share
in Addition, it is expected that the company will unveil the Huawei Mate 9 in Munich on the third of November, a phone that would compete in size and performance with the newly-retired Galaxy Note 7. A move that appears in the dictionary next to the words "product positioning".
This nutrition of Apple users would be particularly marked in China, where Huawei dominates the smartphone market with 19.1% share of the market (according to IDC). Would also influence especially in Spain, where the disappearance of the Note 7 can turn in the lever end that transportation to Huawei to first place at the national level. And is that the company’s asian already stalked Samsung during the summer months, as the data of Kantar Worldpanel reflected.
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